Our Story: The Aura D'Luxxe Journey

Enhance Your Aura. Elevate Your Presence.

Hi, I’m Jasmine, founder of Aura D’Luxxe.

Growing up in Los Angeles, I was always drawn to beauty, fashion, and entrepreneurship. From a young age, I dreamed of building a business that would inspire confidence and help people feel their best.

In 2019, that dream became Aura D’Luxxe. Aura D’Luxxe was created with a simple belief: Luxury isn’t defined by a price tag—it’s defined by how it makes you feel. Today, that vision continues to guide everything we do.

What began as a passion for fragrance and self-expression has grown into a brand dedicated to helping individuals feel confident, elevated, and unforgettable in their everyday lives.

Since launching, Aura D’Luxxe has grown from a dream into a brand shared with customers both online and in person. One of our proudest milestones was making our San Francisco pop-up debut, along with participating in markets and events that have allowed us to connect with our community face-to-face and bring the Aura D’Luxxe experience to life.

At Aura D’Luxxe, we believe the smallest details can transform how you show up in the world. A signature scent. A timeless accessory. A moment of confidence before walking into a room.

Every fragrance oil and jewelry piece is thoughtfully curated to help you express your individuality, embrace your confidence, and enhance your aura.

As a woman-owned small business, every order means more than a purchase. It represents a community of individuals who value self-expression, confidence, and accessible luxury.

Thank you for supporting our journey and allowing Aura D’Luxxe to be a part of yours.

With Gratitude,

Jasmine “Melo” Gayton

Founder, Aura D’Luxxe